I’m Aaron, and welcome to my website. With more than 10 years of experience in content and marketing, I’m proud to show you a little bit of my work.
A good part of my writing goes to social media posts, but I get really excited when I get to write pieces with a bit more substance than 140 characters allow. Here are a handful of samples.
Do I Have Money Blocks? — This is one of the blog posts I wrote for my client under her name, as are the next three in this list.
How the People You Surround Yourself With Affect Your Success…
13 Affirmations for Welcoming Abundance in Your Life — I wrote this based on my client’s personal mantras, and created all the mantra designs within the post.
Get Creative with Breakfast on the Go — We wanted to test out how a recipe would perform on our new blog and I like to bake. So this one was a tasty no-brainer for me.
Paint Nite Contests—How to Win Big — I wrote this piece to show the various customer contests we've run in the past and what the winners received. Bonus: I also coordinated and led these campaigns.
The 6 Best Bars You'll Ever Go To — Truth be told: we needed a post that was relevant, showcased that Paint Nite is located in all kinds of local bars and restaurants, and national enough that no one would feel left out if their venue wasn't mentioned. It was fun to write, albeit a bit of a last-minute project.
I was responsible for all communications at Aeronaut Brewing Co., including our biweekly email newsletter that informed the greater Boston community of beers, events, and brewery updates. I wrote and created the following emails.
I worked with this client to produce a trifold brochure on a very tight turnaround. I was provided with sample images, placeholder copy, and minimal direction, and wrote all sections in two hours.
I wrote, designed, and added interactive capabilities to a 24-page eBook for a client who's looking to get into business coaching. Below (l-r, t-b) is the eBook cover and first five pages of content. Click the button below the images to download the complete book.
I'm no Scorsese, but I've learned a lot about video content and strategy over the years, starting with my time as video content manager at Paint Nite. For example: Facebook counts a video view way sooner than YouTube does, mostly due to its autoplay feature embedded into the newsfeed. So that means the pressure's on to hook a viewer within the first few seconds.
But the most important lesson: content matters. I wrote the silly script for the first video below—which was part of a monthly series—and wrote/coordinated the production of the second video.
Part of a monthly series to better connect our audience with the paintings, this video featured a May flower, a story about a tree's life, and a couple bad jokes about a tropical paradise. 2,600 views on YT.
We gave away a private Paint Nite party to the winner of our "Summer's Last Hurrah" contest. She invited 15 of her closest friends and family to drink and paint with her at a bar in Cohoes, NY, and I directed the creation of this video to tell the story. 2,800 views on YT.