Blog

A good part of my writing goes to social media posts, but I get really excited when I get to write pieces with a bit more substance than 140 characters allow. Here are a handful of samples.


Email

I was responsible for all communications at Aeronaut Brewing Co., including our biweekly email newsletter that informed the greater Boston community of beers, events, and brewery updates. I wrote and created the following emails.

Subject line: "Heard you like Mosaic...." 35.6% open, 1.1% clicks. Click image to view full email.

Subject line: "Heard you like Mosaic...." 35.6% open, 1.1% clicks. Click image to view full email.

Subject line: "We're heading back to Allston!" 35.9% opens, 2.9% clicks. Click image to view full email.

Subject line: "We're heading back to Allston!" 35.9% opens, 2.9% clicks. Click image to view full email.

Subject line: "Can reservations update update." 30.9% opens, 1.3% clicks. Click image to view full email.

Subject line: "Can reservations update update." 30.9% opens, 1.3% clicks. Click image to view full email.


PRINT

I worked with this client to produce a trifold brochure on a very tight turnaround. I was provided with sample images, placeholder copy, and minimal direction, and wrote all sections in two hours.


ebook

I wrote, designed, and added interactive capabilities to a 24-page eBook for a client who's looking to get into business coaching. Below (l-r, t-b) is the eBook cover and first five pages of content. Click the button below the images to download the complete book.

 

Video

I'm no Scorsese, but I've learned a lot about video content and strategy over the years, starting with my time as video content manager at Paint Nite. For example: Facebook counts a video view way sooner than YouTube does, mostly due to its autoplay feature embedded into the newsfeed. So that means the pressure's on to hook a viewer within the first few seconds.  

But the most important lesson: content matters. I wrote the silly script for the first video below—which was part of a monthly series—and wrote/coordinated the production of the second video.

Part of a monthly series to better connect our audience with the paintings, this video featured a May flower, a story about a tree's life, and a couple bad jokes about a tropical paradise. 2,600 views on YT.

We gave away a private Paint Nite party to the winner of our "Summer's Last Hurrah" contest. She invited 15 of her closest friends and family to drink and paint with her at a bar in Cohoes, NY, and I directed the creation of this video to tell the story. 2,800 views on YT.